Ever been a victim of counterfeit health products? Well if you are a policy holder from sanlam, rest easy – the insurance agency has partnered with a credible e-health platform; MYDAWA to ensure customers seeking medical and health products get genuine products. As scary as it seems, fraud and counterfeit cases do exist within the health sector. It’s one thing to imagine someone buying a counterfeit electronic device – which we’ve learned to live with somehow than get medication from rogue manufacturers.
The Sanlam’s and MYDAWA’s partnership is targeted at curbing insurance fraud experienced by customers and insurance providers – which of course is very rampant here in Kenya as well as shield service providers from incurring unnecessary losses.
According to MYDAWA’s Managing Director, Tony Wood the collaboration between this two companies was a huge step towards achieving better health outcomes for all.“It creates an opportunity for growth that will facilitate for both higher profitability and stronger customer relations,” he added.
Aside from their medical cover lasting longer, policy holders will also benefit from a MYDAWA medical call centre.
“By leveraging on the platform provided by MYDAWA, we continue to deliver value to our customers by meeting their emerging needs in this era of the Internet of Things (IOT),” said Sanlam Kenya acting chief executive George Kuria.
MYDAWA which based on e-health platform, was unveiled in the Kenyan market a month ago by private equity (PE) firm Ion Equity. The Irish firm invested $5 million (Sh510 million) and partnered with pharmacies to deliver medicines to buyers who place orders for drugs through the web portal.
According to the figures at the time of it’s unveiling, the e-health platform had already signed up 113 pharmacies in Nairobi and secured 12 products from manufacturers it has partnered with.
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